Perplexity Power Start
Follow along guide
Introduction
Hey everyone, welcome to the Perplexity course! In this video, I walk you through one of my favorite AI research tools—Perplexity. Whether you’re gathering insights for a marketing campaign or simply exploring how to speed up your daily web searches, Perplexity can be a game‑changer. I’m excited to share the tips and strategies I’ve discovered while using it, and I hope you’ll find it just as transformative for your workflow.
Quick Reminder: This course is just a taste of what’s possible. For a deeper dive that combines Perplexity with other AI tools in a multi‑step workflow, consider joining one of our interactive workshops. Click HERE to Learn more about our workshops.
Section 1: Getting Started with Perplexity
What is Perplexity?
Perplexity is essentially a hybrid between a search engine and a chatbot. It searches the web like Google, but also converses with you—like ChatGPT—providing summarized answers with source links. In my video, you’ll see how Perplexity not only finds information but organizes it in a way that speeds up your research process.
Key Benefits to Note:
- Research & Summaries: Instead of sifting through endless links, Perplexity provides concise summaries and relevant sources.
- Conversational Approach: You can ask follow‑up questions and refine your queries in real time.
- Collaboration Features: Create shared “spaces” to collaborate with team members, store highlights, and upload files.
- Multimodal Support: Interact with text, links, PDFs, and images in a single conversation.
How to Follow Along:
- Watch the Video: Start by playing the video and follow my on‑screen demonstrations.
- Scroll and Read: Use this guide as a reference while you watch, looking out for my tips and clarifications.
- Visual Cues: Imagine on‑screen highlights showing how to switch between different language models, how to upload images, and where to find your saved “spaces.”
Section 2: Experiencing the Creative Process in Action
Launching Your Research Journey
In the video, I start by showing you how Perplexity can quickly become your go‑to research assistant—particularly if you’re building a marketing campaign. I demonstrate a fictional surf shop in Hawaii (targeting Midwestern families) to illustrate how Perplexity:
- Identifies Key Pain Points: For instance, flight costs or limited vacation options in winter.
- Generates Data‑Backed Insights: Summaries come with source links, so you can double‑check or dive deeper into the references.
- Provides a Conversational Workflow: It suggests relevant follow‑up questions or you can ask your own, refining your research step by step.
Scrolling Highlights:
- Team Collaboration: Notice how I create a “space” and add my initial research to share with colleagues.
- Ongoing Q&A: As I ask new questions (like SEO keywords for “surfing in Hawaii”), Perplexity builds on existing context to give me more targeted answers.
Section 3: Analyzing the Output
Breaking Down the Output
After you’ve seen Perplexity in action, I go deeper into how to analyze and apply the tool’s outputs:
- Contextual Research: Instead of random search results, you get structured data and direct links to each source.
- SEO and Content Strategy: Perplexity can generate trending keywords and even provide variations of headlines or ad copy, all while citing references.
- Fact‑Checking & Validation: Each piece of info has a footnote linking to the source. This helps you validate claims before finalizing any content.
Practical Tips as You Scroll:
- Annotation Markers: Picture markers where I highlight how to pick a language model (e.g., “0‑3 mini” or “DeePeek R1”) and adjust your approach (academic vs. web searches).
- Reflection Phttps: Pause the video when I upload an infographic or mention “multi‑modal.” Think about how you could use Perplexity to interpret your own data or images.
Workshop Reminder: For a full breakdown of advanced research strategies and integrating Perplexity into a broader content workflow, join one of our workshops. Click HERE to Discover our in‑depth sessions.
Section 4: Recap, Next Steps, and How to Deepen Your Skills
Recap of Key Learnings
- Understanding Perplexity: You’ve seen how it merges web search with chatbot functionality.
- Collaborative Spaces: Whether you’re a solo creator or part of a team, you can save queries, share them, and upload files for group research.
- Iterative Refinement: By asking follow‑up questions, you can hone your results from broad overviews to highly specific marketing or SEO strategies.
Deepen Your Perplexity Skills
- Practice on Your Own: Replay the video and experiment with your own queries—try combining broad research with targeted SEO or marketing questions.
- Engage with the Community: Share your best queries, results, and “spaces” in our Discord community.
- Deepen Your Skills: If you’re ready for more, our workshops guide you in blending Perplexity with other AI tools to build a robust content development pipeline.
Next Steps for Your Creative Journey
Congratulations on completing the Perplexity Course! You now have an overview of how to use Perplexity for efficient, research-driven content development. The true power of Perplexity emerges when it’s combined with other AI tools to form cohesive, professional content workflows. In our workshops, we guide you through advanced techniques and multi-tool integrations—helping you produce high-quality, AI-powered projects with precision and creativity.
